国家对外文化贸易基地(深圳)简介

　　Introduction to the National Base for International Cultural Trade (Shenzhen)

　　国家对外文化贸易基地(深圳)是由中华人民共和国文化和旅游部、商务部共同认定，深圳市政府统筹推动，深圳国际文化产业博览交易会有限公司运营的国家级文化贸易公共服务平台。基地以“让文化出海更简单”为使命，立足深圳、联动大湾区、服务全国、面向世界，致力于构建覆盖政策咨询、资源对接到市场拓展的全链条服务体系，助力中国文化企业稳健走向全球。

　　The National Base for International Cultural Trade (Shenzhen) is a national-level public service platform for cultural trade jointly designated by the Ministry of Culture and Tourism of the People’s Republic of China and the Ministry of Commerce of the People’s Republic of China, coordinated and promoted by the Shenzhen Municipal Government, and operated by Shenzhen International Cultural Industry Fair Co., Ltd. With the mission of “Making Cultural Exports Easier”, the Base is rooted in Shenzhen, connected with the Guangdong-Hong Kong-Macao Greater Bay Area, serving the whole country, and reaching out to the world. It is committed to building a full-chain service system spanning policy advisory, resource matching, and market expansion, empowering Chinese cultural enterprises to go global more steadily.

　　一、核心优势

　　I. Core Strengths

　　基地依托三大核心支柱，构筑文化出海的坚实底座：

　　The Base leverages three core pillars that form a solid foundation for global cultural outreach:

　　1.国家级展会驱动：基地深度共享中国(深圳)国际文化产业博览交易会(文博会)的资源。文博会创办于2004年，由中宣部、文化和旅游部、国家广播电视总局主办，深圳市人民政府承办，是中国唯一国家级、国际化、综合性的文化产业博览交易会，也是全球展览业协会(UFI)认证展会。基地将文博会每年汇聚的16万㎡展览规模、6000+家展商、65个国家和地区、12万+件文化精品等年度性爆发资源，转化为企业日常可及的出海动能，持续注入流量与信用背书。

　　1. National Exhibition Engine: The Base has deep access to the resources of the China (Shenzhen) International Cultural Industries Fair (ICIF). Launched in 2004, ICIF is hosted by the Publicity Department of the CPC Central Committee, the Ministry of Culture and Tourism of the People’s Republic of China and the National Radio and Television Administration, and undertaken by the Shenzhen Municipal People’s Government. It is China’s only national‑level, international, and comprehensive cultural industries fair, and approved by UFI (The Global Association of the Exhibition Industry). The Base transforms the annual surge of resources generated by the ICIF - a 160,000 - square - meter exhibition area, over 6,000 exhibitors, participants from 65 countries and regions, and over 120,000 premium cultural exhibits - into ongoing global ‑ expansion momentum for enterprises, continuously providing market exposure and credibility endorsement into enterprises’ global expansion.

　　2.深圳产业赋能：立足粤港澳大湾区，依托深圳数字科技产业集群、成熟的跨境电商生态和外向型经济优势，为文化出海提供“研发—生产—分发—变现”全链条产业支撑，让技术、制造与内容深度融合。

　　2. Shenzhen-led Industrial Empowerment: Anchored in the Guangdong‑Hong Kong‑Macao Greater Bay Area and leveraging Shenzhen’s digital technology clusters, mature cross - border e-commerce ecosystem, and export - oriented economic strengths, the Base provides full - chain industrial support for global cultural outreach, covering "R&D, production, distribution, and monetization", and drives deep integration of technology, manufacturing, and cultural content.

　　3.政策创新引领：在数字技术应用、跨境数据流动、跨境金融结算、便利化通关等领域先行先试，持续释放制度创新红利，降低企业出海隐性成本，抢占国际市场先机。

　　3. Policy‑led Innovation: The Base takes the lead in piloting new approaches in digital technology application, cross‑border data flows, cross‑border financial settlement, and facilitated customs clearance, continuously unlocking the benefits of institutional innovation, reducing the hidden costs of global expansion, and helping enterprises seize first‑mover advantages in international markets.

　　二、八大服务体系，覆盖出海全链条

　　II. Eight Service Systems Spanning the Entire Go-Global Chain

　　基地构建了覆盖文化贸易全环节的专业服务体系：

　　The Base has built a professional service system covering every link of cultural trade:

　　1.政策法规服务——降低合规门槛，已为300+企业提供跨境合规咨询;

　　1. Policy and Regulatory Services - Lowering compliance barriers and providing cross-border compliance advisory to over 300 enterprises.

　　2.金融投融资服务——打通资金瓶颈，链接银行、创投等金融机构资源;

　　2. Financial and Investment Services - Clearing funding bottlenecks and linking enterprises with banks, venture capital, and other financial institutions.

　　3.数字文化赋能——以数字技术驱动网文、网游、网剧等多元内容出海;

　　3. Digital Culture Empowerment - Driving the global expansion of online literature, online games, web series, and other diverse content through digital technologies.

　　4.文化会展服务——每年组织6000+家企业参加文博会，300+家企业参加国际知名展会;

　　4. Cultural Exhibition and Convention Services - Organizing over 6,000 enterprises to participate in the ICIF and over 300 enterprises to attend leading international exhibitions each year.

　　5.选品交易服务——年均举办10+场海外对接会，精准匹配供需;

　　5. Product Sourcing and Trade Services - hosting over 10 overseas matchmaking events annually to precisely match supply and demand.

　　6.产业对接服务——链接500+海外渠道商，搭建合作桥梁;

　　6. Industrial Matchmaking Services - connecting with over 500 overseas channel partners and building bridges for cooperation.

　　7.人才培育服务——累计培训文化贸易人才1000+人次;

　　7. Talent Development Services - delivering cumulative training to over 1,000 cultural trade professionals.

　　8.海外推广服务——在全球各地举办专业展会，借助海外平台推广，助力中国IP实现品牌落地。

　　8. Overseas Promotion Services - staging specialized exhibitions worldwide and leveraging overseas platforms to promote Chinese IP and establish brand presence locally.

　　三、深化协同，持续赋能

　　III. Deeper Synergy for Sustained Empowerment

　　基地聚焦文化企业出海的真实需求，已帮助众多企业跨越出海门槛，在国际市场取得实质性进展。未来，基地将持续深化“基地+文博会”协同机制，让中国创造更稳健地走向世界，让文化出海行稳致远。

　　Focused on the practical needs of cultural enterprises seeking global expansion, the Base has helped many companies overcome the barriers to entering global markets and achieve substantial progress. Looking ahead, the Base will continue to deepen its synergy with ICIF, enabling China’s creation to reach the world with greater stability and ensuring cultural exports go far on a steady course.